Stephanie Zolis
UX Writer | Content Designer
My services
UX/UI writing
I write plain language copy that successfully guides the user through complex onboarding and account management flows with confidence.
Information architecture
Defining the navigation and content hierarchy sets the stage for an interface that’s intuitive and informative.
Content strategy
Through industry-specific research, site mapping and analysis, I help product teams determine content placement and strategy and align business and user goals.
My past work
Remove Driver redesign
The large majority of Co-operators Online Services users who launched the Remove Driver flow never completed it. I set out to uncover what was causing the high abandon rate and found some creative content solutions to increase user confidence and clarity.
Profile and Preferences redesign
Online Services’ profile and preferences was overdue for an overhaul. But we didn’t stop at just a new look and feel for the vertically designed single-page application. We completely reorganized each section to help users find the info they needed with ease. The updated tabbed design required a brand-new information architecture with clearly defined, predictable UI labels.
Sign-in flow redesign
We were challenged with making the new sign-in page look and feel like it utilized components from our new Oak Design System while instead integrating the Okta widget for single sign-on (SSO) authentication. This came with a few technical limitations. And that meant we had to reimagine our recovery flows.
Our solution? Design a help section within the widget to support the user through unhappy path sign-in experiences.
Reducing delinquent payments
No one likes paying bills. Even worse? A cancelled insurance policy. This enhanced yet simple 2-step payment flow makes the process that much easier. The addition of a right rail clearly identifies the policy being paid. So no more delinquent accounts.
Stephanie Zolis 
